The Strategy Behind Penney’s Beauty Redux – WWD
[ad_1] J.C. Penney Co. Inc. has rebuilt its magnificence enterprise and is able to run with it. Ten “pilot” JCPenney Magnificence outlets will open inside Penney’s shops in mid-October, and on Oct. 15, the recast magnificence assortment will debut on jcp.com. Starting in fall 2022, Penney’s will roll out the sweetness outlets to the remainder …