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Main physique care model companions with entrepreneur and TV persona Adrienne Houghton to debut new product line
CINCINNATI, September 30, 2021–(BUSINESS WIRE)–Olay Physique is introducing a brand new line of physique lotions that present the seen skin-transformation advantages girls search of their physique care merchandise. Now hitting cabinets throughout the nation is the brand new Olay Physique Lotion Assortment, which mixes niacinamide in its proprietary Vitamin B3 Advanced with status skincare components – collagen, hyaluronic acid, and vitamin C – to hydrate and rejuvenate pores and skin’s floor cells for visibly firmer, extra radiant pores and skin over time.
This press launch options multimedia. View the complete launch right here: https://www.businesswire.com/news/home/20210930005336/en/
New Olay Physique Lotion Assortment with status skincare components to hydrate immediately and rework pores and skin over time. (Picture: Enterprise Wire)
Crafted by Olay Pores and skin Consultants and backed by greater than 65 years of pores and skin science, the hydrating formulation on this new assortment go away you with pores and skin that feels softer and appears smoother – so you’ll be able to step into your day feeling fearless in your pores and skin. That includes the final word pores and skin enchancment ingredient – Vitamin B3, also referred to as niacinamide – Olay’s new physique lotions hydrate the pores and skin, permitting it to carry on to water so it could turn into its personal moisturizer.
With the launch of this new assortment, customers can now absolutely indulge from head to toe in status components like niacinamide, collagen, retinol and hyaluronic acid which are primarily present in facial skincare merchandise. Ladies can belief that Olay has her coated with regards to all of her skincare wants each out and in of the bathe, with merchandise and these sought-after components out there throughout the model’s full vary of choices, together with facial skincare, physique wash, physique lotion and hand washes.
“As we proceed to raise the physique care class at Olay, our mission stays the identical: to supply the pores and skin advantages she seeks from the merchandise in her physique care, which incorporates physique lotion,” mentioned Selina Phillips, Senior Model Director for Olay Physique. “With the addition of this new assortment to our physique care line-up, we shut the hole in her hydration wants, in addition to her full pores and skin routine from high to backside, in order that she will really feel assured in her pores and skin.”
Olay Physique partnered with entrepreneur and TV persona Adrienne Houghton to assist introduce the brand new assortment and spotlight its hydrating advantages for fearless, busy girls who want hydration on the go.
“I handle a busy schedule each on and off digicam, so I ensure that I’m utilizing merchandise that work onerous for me and require minimal effort,” says Houghton. “I’m proud to companion as soon as once more with Olay Physique and assist introduce their new Physique Lotion Assortment. I really like that it really works to hydrate my pores and skin from the second I put it on in order that I can conquer my day with out worrying about how my pores and skin seems or feels.”
Bask in Olay’s new physique lotion formulation, which hydrate to start the method of accelerating floor cell turnover. And overlook about greasy residue! The brand new lotions soak up rapidly, leaving long-lasting clean pores and skin. The gathering consists of the next merchandise:
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Firming Physique Lotion with Collagen – Hydrates the pores and skin with plumping moisture to tighten pores and skin and diminish nice strains for a visual transformation.
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Nourishing Physique Lotion with Hyaluronic Acid – Visibly replenishes the pores and skin, delivers deep moisture, and locks in nourishment for all-day hydration.
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Revitalizing Physique Lotion with Vitamin C – Brightens uninteresting pores and skin with a lift of rejuvenating hydration for seen radiance.
“As a dermatologist, I inform my sufferers that it’s vital to moisturize all yr spherical, particularly through the colder months when our pores and skin is extra liable to drying and flaking,” mentioned board-certified dermatologist Dr. Elyse Love. “With hydrating components like niacinamide and petrolatum, I’ve discovered Olay’s new physique lotion assortment makes my pores and skin feel and appear higher than lotions I’ve used that price twice as a lot, and I stay up for recommending it to my sufferers.”
The gathering is out there at retailers nationwide in a 17 oz pump for at-home utility and a 6 oz tube for on-the-go moisture. Click here for extra details about the gathering.
About Olay
Olay is a worldwide chief in skincare and has been trusted by girls for over 65 years. Olay continues to carry to the philosophy it was based on: to take care of a deep understanding of ladies’s altering wants and supply merchandise backed by superior science that meets these wants. Feminine customers have come to anticipate this superior product efficiency from Olay, because it brings wholesome wanting, stunning pores and skin to greater than 80 million girls on 5 continents.
About Procter & Gamble
P&G serves customers all over the world with one of many strongest portfolios of trusted, high quality, management manufacturers, together with At all times®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Daybreak®, Downy®, Fairy®, Febreze®, Achieve®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G group consists of operations in roughly 70 nations worldwide. Please go to http://www.pg.com for the newest information and details about P&G and its manufacturers. For different P&G information, go to us at www.pg.com/news
View supply model on businesswire.com: https://www.businesswire.com/news/home/20210930005336/en/
Contacts
Stephanie Lett-Dawkins
stephanie.lett@citizenrelations.com
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