Hurricane Specials – Marketing & Advertising

A sleepy city tucked into Florida’s East Coast between Fort Piere and West Palm Seashore, Jensen Seashore discovered itself within the projected ‘cone of concern’ for pending Hurricane Ian earlier this week. Paul Wolfgang and Alison Gilman, homeowners of Black Sheep Salon, proactively contacted shoppers who had upcoming appointments, informing them the salon deliberate to stay open, however explaining they’d waive the everyday cancellation charge for any involved shoppers who selected to reschedule.  Involved concerning the unknown, a number of shoppers took benefit and moved their appointments.

Because the storm handed by means of, the salon remained unscathed, however a lot of its shoppers had been left with out energy and needing to wash up fallen bushes, branches and particles of their yards.

“Paul is the mastermind of selling round right here, and he had the thought to ask visitors with out energy into the salon for a complimentary Wash and Go and to benefit from the air con,” says Tatjana Woody, operations supervisor. “Then, as a result of we did have some openings within the day’s schedule, we supplied a couple of specials—a shampoo and blowout for $25, keratin remedies for $100 and facials for $50.”

The provide was emailed to the shopper record and posted on the salon’s social pages. The telephone instantly began blowing up, Woody says. “Folks had been actually excited and grateful, telling us they’ll head in after they get their yard cleaned up.”

Actually, the affords had been so well-liked, the salon crammed its appointments that day and continued a couple of of the specials into the next day to accommodate everybody who had referred to as in.