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Picture: Winnie Harlow and Cesar DeLeon Ramirez
John Paul Mitchell Techniques® (JPMS™), a number one international producer {of professional} hair care, launches the XO Your Professional marketing campaign, a love letter to hairstylists around the globe. Paul Mitchell model ambassadors–style icon Winnie Harlow and celeb hairstylist Cesar DeLeon Ramirez–will star within the marketing campaign, spotlighting their particular consumer/hairstylist relationship whereas encouraging others to have a good time their very own.
XO Your Professional is about uplifting and provoking the skilled magnificence group at massive, celebrating salon professionals. Since JPMS was based in 1980 by hairstylist Paul Mitchell and finest buddy John Paul DeJoria, the model has at all times put the hair skilled first with unwavering assist. This dedication contains the model’s 360-year belief, which ensures JPMS will stay a privately owned, impartial firm that maintains professionals at its core.
“At Paul Mitchell, hairdressers maintain a particular place in our hearts and XO Your Professional celebrates that particular bond between coiffeur and consumer. Hairdressers will not be solely our stylists, but additionally confidants and advisors who enhance our spirits and make us feel and appear our greatest from the within out. As a professional-first model, our individuals matter most and this marketing campaign serves as an expression of gratitude to all professionals, particularly following a difficult 12 months,” says Michaeline DeJoria, CEO of JPMS.
Harlow and Ramirez have shared memorable moments all through the years from photoshoots, international trend weeks, and crimson carpets; their bond holds sturdy via belief, creativity and collaboration.
“It’s so necessary to really feel comfy together with your stylist, and the minute I met Cesar we simply clicked. He will get me and it’s no query the connection you share together with your stylist impacts the outcomes everybody sees on display,” mentioned Harlow. “I hope XO Your Professional encourages us all to take the time to understand the professionals in our lives. They’re so typically behind the scenes, however their laborious work, expertise, and companionship don’t go unnoticed. XO Your Professional is all about giving hairdressers the love and appreciation they deserve.”
“Winnie is continually inspiring me and we work collaboratively to convey our artistic imaginative and prescient to life. It’s so true that the stylist’s relationship with their consumer impacts the ultimate product. I’m honored to be celebrating the magic that’s created behind the salon chair with Paul Mitchell,” mentioned Ramirez.
XO Your Professional is Paul Mitchell’s newest initiative to champion the skilled hair care group. The model spearheaded aid efforts on the onset of the pandemic with a stimulus plan, solely designed to assist hairdressers and salon professionals worldwide. The JPMS Salon Jumpstart Stimulus is a $4 million USD program that included free hair colour, free backbar product, discounted presents throughout skilled product assortment, and enhanced digital assist to assist magnificence professionals generate speedy income upon salon reopening. As salons reopen, JPMS continues to assist model companions to ease the transition and positively influence the lives of hairdressers and their purchasers.
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