VIDEO: Australian luxury beauty brand Rationale spreads its wings to Asia

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In 1992, Rationale founder and beauty chemist Richard Parker was impressed to launch his model by bridging the hole between magnificence and drugs. Now, the Melbourne-based enterprise has expanded internationally and simply launched its first abroad boutique in Singapore with its accomplice, Korean magnificence big, Amorepacific. We chat with CEO Shamini Rajarethnam about how the enterprise has tracked prior to now 18 months and its native and worldwide plans for the long run. 

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