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She’s the proprietor of Koncept Studio, a unisex salon and inventive area on Kirkgate that’s shaking up conventional concepts of magnificence.
Koncept affords nail and forehead remedies, make-up, aesthetics and facials, nevertheless it would not cease on the therapy for Isabella’s shoppers.
From that includes native artists on the salon’s digital gallery, to internet hosting wellbeing workshops and networking alternatives, Isabella is carving out her personal group.
The Guiseley-born beautician studied trend at college earlier than working as a forehead artist at salons throughout Leeds, however she struggled to discover a everlasting house to develop her model.
“I used to be disheartened with how inflexible the business had began to really feel,” Isabella instructed the Yorkshire Night Publish.
“To me, the thought of magnificence and wellbeing had a lot extra to supply than I used to be seeing. Purchasers needs to be left feeling uplifted with an enhanced sense of wellbeing and peace.
“That’s once I began brainstorming about how I may convey my pursuits into the business.”
After a profitable pop-up occasion on the Corn Alternate, Isabella opened Koncept Studio in March 2020 – one week earlier than lockdown.
Regardless of months of closures, the salon has blossomed into the inventive area that Isabella envisioned.
“I’m huge on the senses,” Isabella stated.
“Individuals all the time touch upon the odor of the salon and the music is essential.
“The aesthetics have art-gallery vibes – it’s a vibrant, open area with a lot of symmetry and we’ve got a digital canvas the place I share work from totally different artists.
“I typically go to artwork galleries, it’s one thing that triggers the wellbeing senses for me, so I wished to convey that in.
“The thought is for individuals to go away feeling nice from the therapy, but additionally impressed by the area.”
Isabella is now working with Feminine Magik, a community collective for women in the North, which lately hosted a wellbeing workshop to take shoppers “on an expertise” via tarot readings, facials, hand massages and enter from a motivational speaker.
Having a unisex salon was an vital a part of the marketing strategy; Isabella hopes to interrupt down the stigma of who can get pleasure from magnificence remedies.
She added: “Having a secure area and a group of like-minded individuals has been a significant factor in my very own wellbeing.
“I wished to offer a spot the place any and all are welcome, difficult the standard business norms and serving to our shoppers shine a lightweight on their very own distinctive magnificence.”
The sweetness business has been hit laborious by the monetary impression of Covid-19 and Isabella hopes to share her success with budding beauticians and creatives in Leeds.
Koncept Kollege was launched within the top of the pandemic, providing programs in barbering and make-up artwork.
“I like that I can steer the enterprise into creating alternatives for others,” Isabella stated
“By way of networking it has been attention-grabbing to see the doorways which have opened, assembly individuals I might by no means usually have come throughout.
“I am so excited for the longer term and to proceed to unfold our message – that Koncept is a spot for artwork; a spot for magnificence, and a spot for thoughts, physique and soul.”
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