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On Tuesday, Amazon opened a 1,500-square-foot, technologically superior salon in a stylish London neighborhood because it continues to discover magnificence and wellness as a brand new line of enterprise. The announcement is making salon house owners globally sit up and take discover, in addition to contemplate new methods expertise could also be serving skilled magnificence purchasers in all places.
The salon is positioned in a district recognized for its procuring and eating places and which is positioned near Amazon’s U.Ok. headquarters. Initially, the salon is open solely to Amazon workers, however ultimately members of the general public additionally will probably be apble to make appointmnts.
The Amazon Salon will function a take a look at marketplace for the net retailer, permitting them rising applied sciences, comparable to augmented actuality (AR) for and “point-and-learn” expertise. AR will probably be used to permit prospects to experiment by nearly attempting on totally different hair colours earlier than making a dedication. The purpose-and-learn expertise permits prospects to level to a product on a show shelf with a view to study extra about it by movies and different content material that then seems on a show display. To then order the merchandise, the shoppers can scan the QR code on the shelf which is able to take them to an Amazon procuring web page for they’ll add the merchandise to their cart and subsequently take a look at.
“We’ve got designed this salon for purchasers to return and expertise a number of the finest expertise, hair care merchandise and stylists within the trade,” mentioned John Boumphrey, U.Ok. nation supervisor at Amazon. “We wish this distinctive venue to carry us one step nearer to prospects, and it is going to be a spot the place we are able to collaborate with the trade and take a look at new applied sciences.”
Elena Lavagni, who owns Neville Hair & Magnificence in London, and her crew will present providers for the Amazon Salon’s prospects.
In a press release, Amazon says there are not any present plans to open some other Amazon Salons.
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Initially posted on Salon Today
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