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When most hairstylists take into consideration social media, their minds go straight to Instagram. However do you know Pinterest can up your advertising sport, and get extra eyeballs in your work and butts in your chair?
You would get misplaced for hours and hours on Pinterest. And a number of the hottest Pins on the platform are hairstyles. Let’s dive in.
How Pinterest Works
Whereas Pinterest is a social media platform, it additionally works rather a lot like a search engine. Customers can seek for a selected topic (suppose: wedding ceremony hair, lengthy bob, curtain bangs), and Pinterest serves up a feed of photos on that topic. Like Instagram, it’s a visible platform, which makes it nice for hairdressers.
Pinterest additionally has an algorithm that learns what photos folks wish to see and generates that content material immediately within the consumer’s feed.
Based on the corporate’s 2021 enterprise insights:
- Pinterest has over 450 million month-to-month energetic customers.
- 60% of Pinterest customers are girls.
- 89% of customers are on Pinterest for buy inspiration.
In different phrases, there’s a ton of alternative right here for magnificence execs to broaden their attain and viewers.
Profile Fundamentals
Pinterest is so easy to make use of, and it requires little or no upkeep. You may put up a photograph, sit again, and let the Pinterest neighborhood do its factor. Once you be a part of, make certain to create a enterprise account which supplies you the flexibility to advertise content material by way of adverts and get entry to in-depth analytics.
Identical to with Instagram, Pinterest thrives once you share beautiful photos that stand out. It’s additionally vital to format your photos in order that they show correctly:
- 600px by 900px in dimension
- 2:3 side ratio
Haley Garber (@beautybyhaleygarber), a bridal hair specialist and MODERN SALON Artist Connective member, finds that she will use her Pinterest for pictures that don’t make her Instagram feed. “I can twin objective photos and movies from all different platforms, however I may also use photos and movies that might not be as ‘spotlight’ centered as Instagram,” she explains. “Pinterest is such a consumer-focused website that my on a regular basis photos (similar to bridesmaid kinds) are given the identical alternative to have attain.”
Individuals will share your photos and re-pin them, so it’s a useful trick to incorporate a brand or some kind of branding in your photos that marks them as yours.
Pinterest search engine marketing
search engine marketing helps enhance your attain and drive extra clients. Pinterest is all about visible discovery, and the content material resurfaces for months – not minutes, prefer it does different on social media platforms. As a result of search engine marketing issues a bit extra on Pinterest, you possibly can arrange your profile and posts for achievement by utilizing key phrases.
You might have the flexibility so as to add key phrases to your show title (ex: balayage, brunettes & lived-in shade), or put them in your bio. Nevertheless, a very powerful locations to make use of key phrases are your board names, descriptions, Pin titles and captions.
A top-performing MODERN SALON Pin, full of key phrases.
Garber feels just like the concentrate on key phrases and hashtags is a reprieve from the lengthy, in-depth textual content that it takes to make a put up carry out on different social media websites. “Utilizing hashtags and maintaining my captions centered solely on search phrases is a pleasant break from caption creating on different platforms,” she shares.
Nonetheless, you’ll need to seize the eye of your viewers with a charming headline and descriptive copy that tells folks what they’re , to get them to click on and be taught extra. Your name to motion might be driving to your web site to see extra of your work, your Instagram to present you a observe, or asking them to guide time with you. Make sure that each Pin drives to a hyperlink that helps your advertising efforts.
“I presently have the vast majority of my pins feeding again to my Instagram as a second touchpoint for potential purchasers,” Garber says. “Some pins do return to my YouTube and others go on to my web site.”
Boards That Showcase Your Work
You may have as many boards as you’d like on Pinterest. When you’re utilizing Pinterest as a means for purchasers to look by way of your work, you would create boards to your completely different specialties. When you’re a salon proprietor, you possibly can even create particular person boards to your stylists.
Garber makes use of Pinterest to create one other type of relationship constructing together with her purchasers. “I can ship them my Pinterest and so they can use that to look by way of a extra organized book of my work to search out inspiration for his or her occasion, and to ship to their bridal occasion for a similar objective. This has been such a neat method to proceed to construct that relationship.”
Like most issues in life, consistency on Pinterest is vital. There’s no such factor as an excessive amount of exercise on Pinterest, and the extra time you possibly can make investments the higher your outcomes shall be.
When you begin planning your optimized Pins, don’t neglect to give MODERN SALON a follow for all of your business developments and inspo!
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