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A key ingredient of Deardot’s merchandise is fermented extract of Dangyuja, an endangered citrus species discovered solely on Jeju Island, South Korea.
Though Dangyuja was broadly used for well being and wonder functions in people cures in the course of the Joseon Dynasty, the variety of farms rising conventional tangerines, together with Dangyuja, dropped as different species with excessive sugar content material gained recognition over time.
The ‘forgotten fruit’ and its advantages have been rediscovered by Deardot’s founder Hoisook Kim in 2020. After two years of product improvement and testing, the model’s first merchandise, which have been licensed by The Vegan Society by means of the Cruelty-Free Pledge, have been launched this 12 months.
“Dangyuja is a pure antioxidant that comprises twice the quantity of natural acids and 4 instances the vitamin C in lemon. We discovered it to be very efficient for moisturising, pores and skin brightening and rejuvenation, in addition to for lowering wrinkles and zits, and we wished to showcase it to the world,” Kim informed Cosmetics-DesignAsia at Cosmoprof Asia 2022.
Water-soluble cleanser sheet
Deardot’s signature product, Dangyuja Face Cleanser Sheet, is made out of a waterless formulation and is available in a sheet kind. Every sheet is individually packed in a water-soluble sachet.
“All it’s essential do is to position the cleanser sheet in your palm, moist it with just a few drops of water, then rub each fingers to create a lather. Wash your face with the froth, rinse totally with water, and you might be completed! The sachet can also be 100% dissolvable in water, so it doesn’t depart any residue,” stated Kim.
The eco-friendly packaging design has been recognised at iF Product Design Award 2021 and Beauty 360 Awards 2022.
Catering to fashionable customers’ existence, the cleanser sheets are light-weight, simply packed in luggage, and particularly handy for exercise classes and travels.
“The product doesn’t take up a lot house, therefore fee charges in retail shops can be decrease too,” she added.
Stocked solely in Japan and on its web site in the intervening time, Deardot is aiming to ascertain a footprint within the European, United States and Asia-Pacific markets within the close to future.
Saving the seed
At the moment, there are solely 4 farms rising Dangyuja bushes in Jeju, which impressed Deardot’s first conservation venture named ‘Save the Seed’.
In March 2020, Deardot donated Dangyuja seeds to the Baekdudaegan Nationwide Arboretum Seed Vault in Bonghwa County, South Korea, one in all solely two such amenities on the planet. The Seed Vault was developed to retailer and safeguard valuable genetic materials of crops, significantly towards pure disasters and wars.
Other than preserving the endangered plant, the corporate can also be making efforts to advertise the potential and advantages of Dangyuja to generate demand and consumption.
“When its worth is seen, demand will improve, and naturally, extra seeds can be sown. This creates a ‘virtuous cycle’ that is helpful for each nature and customers,” Kim stated.
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