How to Become a Six-Figure Hairdresser – Career

You’ve been attempting to be a six-figure hairstylist for years. You’re an important stylist, and also you market your self effectively. You community like loopy and have a gradual stream of purchasers. But in some way, you’ll be able to’t make it occur. It’s possible you’ll be questioning why that is. Why are some hairstylists making effectively over six figures whereas others live paycheck to paycheck? What’s the secret to a hairstylist’s success? On this article, I’ll clarify:

What is the Secret?

A current research discovered that solely 20% of hairstylists in america make greater than six figures. So what makes these 20% totally different from the remainder? The analysis discovered these stylists had one important attribute in frequent, they’ve mastered the consumer expertise. The principle focus of those top-earning professionals, whatever the service they supply, is on how they make their purchasers really feel.

To be a six-figure hairstylist, you don’t need to be the perfect hair colorist on the town, the perfect at haircutting, or have a large following on Instagram. What you do want is the power to grasp the consumer expertise. It’s because individuals purchase emotions, not services or products. In right now’s aggressive market, you have to present an expertise that touches your consumer’s soul. The type of expertise that leaves an enduring impression.

These stylists are decided to make their purchasers really feel stunning, assured and particular. If you are able to do the identical, you’ll construct a stable and constant clientele who will gladly pay premium costs, plus ship all their family and friends your method. Peter Shankman wrote a guide about these purchasers, referring to them as “Zombie Loyalists.” Purchasers who rave about you might suppose it’s as a result of they love their hair, however what they actually love is the way you make them really feel. That, my good friend, is the place you can find success.

What’s the consumer expertise?

It’s essential to grasp that your purchasers’ expertise goes above and past what coloration, haircut or service they’re getting; it is finally about the way you make them really feel. You need your consumer to really feel particular from the second they stroll within the doorways to the second they depart. Let’s break this down from the start.

When purchasers name the salon, how are they handled by the entrance desk? Is your entrance desk skilled to deal with clients with the very best normal of customer support? These first interactions are when purchasers get a way of the salon’s tradition and environment. That is the primary alternative to make your consumer really feel welcomed and relaxed.

What sort of welcome does the employees give them after they stroll via the doorways? Do they really feel acknowledged and seen? Greeting purchasers by title and smiling warmly is an effective way to make a consumer really feel vital and depart first impression.

Do you know salons are among the many most intimidating locations to stroll into? 

What sort of refreshments do you supply them? Is it a heat cup of espresso, wine, or maybe some snacks? How loud is the music? Are the conversations round you skilled? The salon’s environment performs an enormous position in how your consumer will really feel. You wish to be certain that your consumer feels comfy all through their total appointment.

How clean is the checkout course of? Did you give them a heat goodbye? Be certain to allow them to know you sit up for seeing them once more and that you just recognize their enterprise. Each a part of your consumer’s expertise have to be top-notch, unforgettable, and constant proper to the top.

Your greatest asset as a stylist is the expertise you present to your purchasers. It’s not nearly your haircuts and colours; it’s about the way you make your purchasers really feel throughout their time with you. And when somebody feels good about themselves, they rave about their expertise to their family and friends!

Conclusion

It’s estimated that there are greater than 900,000 salons within the US, however solely 20% of hairstylists earn greater than $100,000 a 12 months. To make six figures or extra as a stylist, you have to grasp the consumer expertise, taking your purchasers on a journey from starting to finish. You’re promoting a feeling, an expertise, so be sure to give your purchasers one they’ll always remember.

Concerning the Writer: Dawna Jarvis is a former salon proprietor, grasp stylist and enterprise development strategist from Los Angeles. Apart from slaying it behind the chair, Jarvis is obsessed with serving to enterprise house owners dominate their area of interest and explode their on-line presence. To be taught extra go to dawnajarvis.com.

Initially posted on Salon Today