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With so many skincare brands on the market, it may be overwhelming to determine what to place in your face, even for a seasoned beauty editor like me! However it’s nonetheless certainly one of my favourite classes, so I attempt to slim it down by specializing in issues that I gravitate towards, like ancestral elements and a significant ethos that facilities nature and sustainability. For this reason I used to be immediately drawn to DamDam, a Japanese skincare brand that launched at Sephora in 2021.
Based on co-founders Giselle Go and Philippe Terrien, DamDam is made up of 4 pillars: easy magnificence rituals, high-efficacy formulation, time-honored elements, and planet-friendly practices—all of the issues I search for in a magnificence model. One among these magnificence rituals honors osoji, the standard deep cleansing of a house that’s performed on the finish of the yr. “In Japan, the follow of cleaning is the inspiration of every part,” explains Go and Terrien. While you apply it to your skincare routine utilizing DamDam’s merchandise, it’s by means of a double-cleanse routine, adopted by a detoxifying masks no less than as soon as every week. Relating to method, the model makes use of elements which have been utilized in Japanese skincare and wellness rituals for hundreds of years. “One among our hero elements is shiso, a Japanese mint traditionally utilized in kampo drugs. It’s a plant wealthy in antioxidants and omega-3 fatty acids,” says Go and Terrien. “One other hero ingredient we use is konnyaku, a Japanese tuber utilized in cleansing and cleaning since 710 AD.”
With this in thoughts, I made a decision to check out DamDam’s total line to see if it was proper for my over-40, acne-prone mixture pores and skin. Hold scrolling for my trustworthy opinion.
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