Makeup Geek Is Going Out Of Business

Make-up Geek is closing. Blaming the covid pandemic and the following pivot to makeup-less seems in addition to provide chain points, firm founder Marlena Stell took to social media to say she was shutting down the model.

In a submit on YouTube, Stell mentioned:

“Having virtually a complete 12 months of not having product clearly was financially devastating. “The truth that we’ve stayed open even this lengthy in any case of that claims quite a bit about my workforce and all of you on the market to your assist, however it’s simply truthfully you guys, in any case of that, it’s too arduous to come back again from that…It’s arduous to have new product popping out clearly to maintain issues going and simply the timeline now could be a lot slower with shortages of uncooked supplies, cardboard, a lot occurring behind the scenes that it’s tough for everybody.”

At its excessive level, Make-up Geek had annual gross sales in extra of $22 million. In 2019, the model had greater than 300 stockkeeping models in its assortment and entered some 600 Goal shops. 

“It’s not a call I used to be anticipating to make this 12 months,” Stell added. “Nevertheless, I do know in my soul that Make-up Geek wasn’t meant to be the last word vacation spot for me. After I began the corporate, I used to be 28. I’m 42 now. I’m at a distinct stage of my life, and there’s different ventures and issues that I wish to do.”